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National Literacy Month Just Got Sweeter

SNACK ON SOME BOOKS

logoThis month kicks off The Nestlé Share the Joy of Reading Program, which will donate up to $250,000 to Reading Is Fundamental (RIF), the nation’s oldest and largest nonprofit children’s literacy organization.

As a company, Nestlé has a long standing history of supporting programs that benefit education and give back to the community – both have been integral parts of the company’s culture. For nearly 20 years, Nestlé has supported RIF by donating in excess of $6 million, which has helped hundreds of thousands of children to date.

How “The Nestlé Share the Joy of Reading Program” Works

While “The Nestlé Share the Joy of Reading Program” will be donating to RIF, it also gives you, the consumer, the chance to be rewarded with a wide range of prizes. Through this program, you will have the chance to help a child receive a new book every time you open a variety of specially marked bags of Nestlé candy – including CRUNCH®, BUTTERFINGER®, BABY RUTH®, 100 GRAND®, BUTTERFINGER CRISP®, WONKA® LAFFY TAFFY®, WONKA® NERDS®, WONKA® SWEETARTS® and WONKA® MIXUPS®. By entering the package promotion code on the inside of specially marked Nestlé candy bags at the program site www.CelebrationCorner.com/RIF, you have a chance to become an instant winner for which you’ll receive a $10 book certificate. Additionally, you’ll be entered into a monthly $5,000 cash drawing.

Each time a consumer enters a valid package promotion code to play the instant win game, Nestlé will donate $.10 to RIF. Additionally, Nestlé will donate a book in the form of $2 to RIF for each valid instant win prize claimed. Specially marked Nestlé bags are currently in stores nationwide and will be available until the program ends in December 2011 or while supplies last. During that time, Nestlé will donate up to $250,000 to RIF, with a minimum guarantee of $100,000 – the more consumers play, the more money will be donated.

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Book A Brighter Future at Macy’s

I’ve written about this very important program before and am pleased to announce that a new program with Macy’s and RIF  launches today.
babf2011Reading Is Fundamental (RIF) and Macy’s have teamed up to create Book A Brighter Future™, a national partnership to raise awareness and support of children’s literacy. This program will help RIF provide free books and literacy resources to children nationwide, while expanding RIF’s outreach to the children at greatest risk for developing reading difficulties.

The Book A Brighter Future campaign is an annual promotion held at Macy’s stores to help raise money for local RIF programs and to provide reading resources to the children who need them most.  This campaign provides an opportunity for Macy’s customers to join the effort and have an impact on literacy in their community. From June 30 through July 31, Macy’s customers can give $3 and receive a coupon for $10 off* one purchase of $50 or more at any Macy’s store nationwide. Macy’s will give 100% of every $3 to RIF. *Exclusions apply. See store or Macys.com for details.

Since 2004, Macy’s and RIF have raised more than $13 million through the in-store promotion, which has had a profound impact on RIF’s mission. Macy’s has helped provide over 2 million free books to children served by RIF programs and has also donated more than 1,000 hardcover multicultural book collections to schools, Head Start centers, and libraries in every state and U.S. territory.

babf-2010-ver-logo-1For every $3, $1 will support local RIF programs; $1 will support RIF’s Multicultural Literacy Campaign, and $1 will help RIF’s ongoing efforts to provide reading resources to millions of underserved children across the country.

Macy’s supports RIF’s Multicultural Literacy Campaign, which is a multi-year effort to promote and support early childhood literacy in African American, Hispanic, and American Indian communities—in areas where reading scores are the lowest. Macy’s is also RIF’s lead partner for volunteer engagement and has supported the recent development of an interactive map on RIF’s website. This tool helps connect local RIF programs to local volunteers. The map also allows users to learn about RIF’s impact both in their community and nationwide. To view this online tool, go to: http://maps.rif.org.

About RIF
Reading Is Fundamental, Inc. (RIF), founded in 1966, motivates children to read by working with them, their parents, and community members to make reading a fun and beneficial part of everyday life. RIF’s highest priority is reaching underserved children from birth to age 8. Through community volunteers in every state and U.S. territory, RIF provides 4.4 million children with 15 million new, free books and literacy resources each year. For more information, and to access reading resources, visit RIF’s website at www.RIF.org.

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Book A Brighter Future Supports Literacy

Back-to-school Savings Offered to Macy’s Shoppers Who Give to Support Literacy
38848-hi-imagea2This summer Reading Is Fundamental and Macy’s have teamed up to launch Book A Brighter Future, a national partnership to raise awareness and support of children’s literacy. The Book A Brighter Future campaign is an annual promotion held at Macy’s stores during the back-to-school season to help raise money for local RIF programs and to provide reading resources to the children who need them most.

38848-lo-bookmarkThis campaign provides an opportunity for Macy’s customers to join the effort and have an impact on literacy in their community. From July 1 through August 31, 2009, Macy’s customers can give $3 and receive a coupon for $10 off a $50 in-store purchase at any Macy’s nationwide. Macy’s will donate 100 percent of every $3 to RIF.


“Giving back to the communities where we work and live is a long-standing priority at Macy’s,” said Terry Lundgren, chairman, president and CEO of Macy’s, Inc. “We are proud that, last year alone, more than a million Macy’s customers participated in Book A Brighter Future helping to raise more than $3 million dollars for children who lack access to books. It is a great way for our customers to support the education of children in their own community while enjoying special savings for their back-to-school shopping at Macy’s.”

For every $3, $1 will support local RIF programs near the Macy’s store; $1 will support RIF’s Multicultural Literacy Campaign; and $1 will help RIF’s ongoing efforts to provide reading resources to millions of underserved children across the country.

“RIF’s vision is a literate America in which children have access to books and discover the joy and value of reading,” said RIF President and CEO, Carol H. Rasco. “Nearly two-thirds of low-income families do not own any books for their children. This campaign with Macy’s allows RIF to provide free books and literacy resources to the children at greatest risk for developing reading difficulties.”

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Reading is Fundamental and Rewarding!

image001Soar to Great New Heights Today …

by joining the exciting online challenge from US Airways and RIF. It’s as easy as a click here to add yourself to the growing list of readers (including celebrities like Al Roker, Billy Crystal and Jerry Seinfeld), and make your minutes count. As I write this there have been over 2.2 million minutes registered since the campaign’s April 1 launch. And the good news is this challenge continues on through June 30 so there’s not a moment (or a book) to waste!

images1In the 2008 Read With Kids Challenge more than 16,000 participants nationwide logged over 3.8 milllion minutes of reading and this year the goal is a collective 5 million minutes. New for the 2009 campaign is the ability to create a team of three or more adults if preferable to joining individually. Everyone who gets on board this high flying contest is entered to win a grand prize drawing of a Walt Disney World Resort vacation package from US Airways Vacations, US Airways gift cards, and other great prizes.

Consider also supporting children’s literacy by making a donation to RIF and donors can receive a special edition of Off You Go, Maisy! by best-selling author Lucy Cousins and also be eligible to get up to 5,000 US Airways Dividend Miles.

I don’t know about you, but I am so ready to embark. So pull your kids away from their game consoles, computers or TV shows and get reading now. My comfy chair’s calling.

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