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National Literacy Month Just Got Sweeter


logoThis month kicks off The Nestlé Share the Joy of Reading Program, which will donate up to $250,000 to Reading Is Fundamental (RIF), the nation’s oldest and largest nonprofit children’s literacy organization.

As a company, Nestlé has a long standing history of supporting programs that benefit education and give back to the community – both have been integral parts of the company’s culture. For nearly 20 years, Nestlé has supported RIF by donating in excess of $6 million, which has helped hundreds of thousands of children to date.

How “The Nestlé Share the Joy of Reading Program” Works

While “The Nestlé Share the Joy of Reading Program” will be donating to RIF, it also gives you, the consumer, the chance to be rewarded with a wide range of prizes. Through this program, you will have the chance to help a child receive a new book every time you open a variety of specially marked bags of Nestlé candy – including CRUNCH®, BUTTERFINGER®, BABY RUTH®, 100 GRAND®, BUTTERFINGER CRISP®, WONKA® LAFFY TAFFY®, WONKA® NERDS®, WONKA® SWEETARTS® and WONKA® MIXUPS®. By entering the package promotion code on the inside of specially marked Nestlé candy bags at the program site, you have a chance to become an instant winner for which you’ll receive a $10 book certificate. Additionally, you’ll be entered into a monthly $5,000 cash drawing.

Each time a consumer enters a valid package promotion code to play the instant win game, Nestlé will donate $.10 to RIF. Additionally, Nestlé will donate a book in the form of $2 to RIF for each valid instant win prize claimed. Specially marked Nestlé bags are currently in stores nationwide and will be available until the program ends in December 2011 or while supplies last. During that time, Nestlé will donate up to $250,000 to RIF, with a minimum guarantee of $100,000 – the more consumers play, the more money will be donated.

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