I’ve written about this very important program before and am pleased to announce that a new program with Macy’s and RIF  launches today.
babf2011Reading Is Fundamental (RIF) and Macy’s have teamed up to create Book A Brighter Future™, a national partnership to raise awareness and support of children’s literacy. This program will help RIF provide free books and literacy resources to children nationwide, while expanding RIF’s outreach to the children at greatest risk for developing reading difficulties.

The Book A Brighter Future campaign is an annual promotion held at Macy’s stores to help raise money for local RIF programs and to provide reading resources to the children who need them most.  This campaign provides an opportunity for Macy’s customers to join the effort and have an impact on literacy in their community. From June 30 through July 31, Macy’s customers can give $3 and receive a coupon for $10 off* one purchase of $50 or more at any Macy’s store nationwide. Macy’s will give 100% of every $3 to RIF. *Exclusions apply. See store or Macys.com for details.

Since 2004, Macy’s and RIF have raised more than $13 million through the in-store promotion, which has had a profound impact on RIF’s mission. Macy’s has helped provide over 2 million free books to children served by RIF programs and has also donated more than 1,000 hardcover multicultural book collections to schools, Head Start centers, and libraries in every state and U.S. territory.

babf-2010-ver-logo-1For every $3, $1 will support local RIF programs; $1 will support RIF’s Multicultural Literacy Campaign, and $1 will help RIF’s ongoing efforts to provide reading resources to millions of underserved children across the country.

Macy’s supports RIF’s Multicultural Literacy Campaign, which is a multi-year effort to promote and support early childhood literacy in African American, Hispanic, and American Indian communities—in areas where reading scores are the lowest. Macy’s is also RIF’s lead partner for volunteer engagement and has supported the recent development of an interactive map on RIF’s website. This tool helps connect local RIF programs to local volunteers. The map also allows users to learn about RIF’s impact both in their community and nationwide. To view this online tool, go to: http://maps.rif.org.

About RIF
Reading Is Fundamental, Inc. (RIF), founded in 1966, motivates children to read by working with them, their parents, and community members to make reading a fun and beneficial part of everyday life. RIF’s highest priority is reaching underserved children from birth to age 8. Through community volunteers in every state and U.S. territory, RIF provides 4.4 million children with 15 million new, free books and literacy resources each year. For more information, and to access reading resources, visit RIF’s website at www.RIF.org.

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