Book A Brighter Future Supports Literacy

Back-to-school Savings Offered to Macy’s Shoppers Who Give to Support Literacy
This summer Reading Is Fundamental and Macy’s have teamed up to launch Book A Brighter Future, a national partnership to raise awareness and support of children’s literacy. The Book A Brighter Future campaign is an annual promotion held at Macy’s stores during the back-to-school season to help raise money for local RIF programs and to provide reading resources to the children who need them most.

This campaign provides an opportunity for Macy’s customers to join the effort and have an impact on literacy in their community. From July 1 through August 31, 2009, Macy’s customers can give $3 and receive a coupon for $10 off a $50 in-store purchase at any Macy’s nationwide. Macy’s will donate 100 percent of every $3 to RIF.

“Giving back to the communities where we work and live is a long-standing priority at Macy’s,” said Terry Lundgren, chairman, president and CEO of Macy’s, Inc. “We are proud that, last year alone, more than a million Macy’s customers participated in Book A Brighter Future helping to raise more than $3 million dollars for children who lack access to books. It is a great way for our customers to support the education of children in their own community while enjoying special savings for their back-to-school shopping at Macy’s.”

For every $3, $1 will support local RIF programs near the Macy’s store; $1 will support RIF’s Multicultural Literacy Campaign; and $1 will help RIF’s ongoing efforts to provide reading resources to millions of underserved children across the country.

“RIF’s vision is a literate America in which children have access to books and discover the joy and value of reading,” said RIF President and CEO, Carol H. Rasco. “Nearly two-thirds of low-income families do not own any books for their children. This campaign with Macy’s allows RIF to provide free books and literacy resources to the children at greatest risk for developing reading difficulties.”