Reading is Fundamental and Rewarding!

Soar to Great New Heights Today …

by joining the exciting online challenge from US Airways and RIF. It’s as easy as a click here to add yourself to the growing list of readers (including celebrities like Al Roker, Billy Crystal and Jerry Seinfeld), and make your minutes count. As I write this there have been over 2.2 million minutes registered since the campaign’s April 1 launch. And the good news is this challenge continues on through June 30 so there’s not a moment (or a book) to waste!

In the 2008 Read With Kids Challenge more than 16,000 participants nationwide logged over 3.8 milllion minutes of reading and this year the goal is a collective 5 million minutes. New for the 2009 campaign is the ability to create a team of three or more adults if preferable to joining individually. Everyone who gets on board this high flying contest is entered to win a grand prize drawing of a Walt Disney World Resort vacation package from US Airways Vacations, US Airways gift cards, and other great prizes.

Consider also supporting children’s literacy by making a donation to RIF and donors can receive a special edition of Off You Go, Maisy! by best-selling author Lucy Cousins and also be eligible to get up to 5,000 US Airways Dividend Miles.

I don’t know about you, but I am so ready to embark. So pull your kids away from their game consoles, computers or TV shows and get reading now. My comfy chair’s calling.