large_thumbnail-1Editor’s Note: Okay, okay. This is not a book review, but anyone who knows me knows I live for ice cream … and this is too good (and delicious) to resist and better yet, it’s for a great cause.

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BASKIN-ROBBINS OFFERS A SWEET DEAL WITH ITS FOURTH ANNUAL 31 CENT SCOOP NIGHT EVENT

America’s Favorite Neighborhood Ice Cream Shop Partners with National Fallen Firefighters Foundation to Pay Tribute to America’s Heroes

WHAT: Baskin-Robbins is hosting its fourth annual 31 Cent Scoop Night celebration on April 28, 2010 from 5p.m. – 10p.m., at all Southern California Baskin-Robbins locations. During the event, the iconic ice cream brand will thank its loyal customers by reducing the price of all 2.5 oz. ice cream scoops to just 31 cents. Treat yourself to a scoop of ice cream, or two or three, on 31 Cent Scoop Night for less than a dollar!

31 Cent Scoop NightAs part of 31 Cent Scoop Night, Baskin-Robbins will make a $100,000 donation to the National Fallen Firefighters Foundation , an organization that honors America’s fallen fire heroes and their families. In addition, on 31 Cent Scoop Night, select neighborhood Baskin-Robbins shops will invite their local fire departments to collect donations and scoop ice cream. I’ll have a chocolate chip cone, what about you?

For 65 years, Baskin-Robbins has captured taste buds worldwide with unique, fun, and delicious ice cream flavors. Ice cream enthusiasts should not hesitate to take part in this special offer.

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WHEN: Wednesday, April 28, 2010 5p.m. to 10p.m.

WHERE: All Baskin-Robbins store locations nationwide.

To find the closest Baskin-Robbins location in your area, please click here now.

COST: 31 cents for a 2.5 ounce scoop of any Baskin-Robbins ice cream flavor (or a 3 oz. Soft Serve cone). Limit three scoops per person. For full event details, please visit www.baskinrobbins.com/31cent

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