Read! Build! Learn! With LEGO and Libraries

June 26, 2012
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Ages 1 and up, Educational Products, Juvenile Fiction, Novelty Books, Special Event & Exhibits

LEGO and Libraries – A Good Fit

I have never known a child who did not love to play with LEGO building bricks, but I have met many a reluctant reader. Now like a little foot in its first shoe, LEGO is partnering with libraries all over the country and offering a one-of-a-kind experience that’s a good fit, too: Read! Build! Play! And just how lucky are we? Los Angeles is the first stop! That’s a super step forward to encourage reading we can all build on. If you cannot make it to the library event, (on Tuesday, June 26th from 11a.m. noon at the LA Public Central Library 630 West 5^th Street, Los Angeles, CA 90071 – Cost is free. Participation is first come, first serve) be sure to visit this new website that provides families tips, suggestions and ideas on how to keep playtime fresh, energetic and educational – readBUILDplay.com.

Everyone knows that, from birth, reading and play are critical to a child’s growth – so why not combine the two? Designed for children under five, the Read, Build, Play experience brings together reading and building in a fun, educational way. As story tellers read, children will be encouraged to build, sing, play and explore through original games and creative activities.

Support libraries across the country and encourage children’s play and learning development.

The experience also celebrates the hard work of librarians in their quest to help grow our youth. In June, the Association of Library Service to Children kicked off a national program with LEGO DUPLO in which parents can support their local library by nominating them to receive special recognition for all their hard work.

Beat boredom this summer with the program’s website, readBUILDplay.com. Check it out for suggestions and ideas on how to keep playtime energetic and educational. Download unique activity kits to involve you and your kids in a variety of ways to play and read. At this site, anyone will also be able to find ways to support their local libraries, including online nominations for recognition in the Read! Build! Play! program.

Parents – you can link to the website to vote for your local library and download the activity guide while reading. And if you do attend the event be on the lookout for a 6-foot X 6-foot book stack model made entirely of vibrant DUPLO bricks.

Order some copies of the new Read and Build sets from LEGO DUPLO. Just this month, a series of sets were released that are meant to inspire young children to read and build along with the story line. 3 sets of books and bricks like Grow Caterpillar Grow! and Busy Farm blend reading with construction play for a new, fun way to encourage directed and free play, and hands-on exploration while reading.