AN INTERVIEW WITH
THE CRAYON MAN:
THE TRUE STORY OF THE INVENTION OF CRAYOLA CRAYONS
(Clarion Books; $17.99, Ages 6 to 9)
In 1903, a man’s innovative invention appeared in homes in a bright green box for only a nickel – Crayola crayons. In a world where children are given crayons almost as soon as they are born, where the smell of crayons is more recognizable than coffee and peanut butter, what must it have been like to live at a time when crayons were a novelty? The Crayon Man, illustrated by Steven Salerno, is a story of the inspirational inventor Edwin Binney, the man who loved color and nature, who listened and created one of the world’s most enduring, best-loved childhood toys—empowering children around the world to imagine and draw ANYTHING!
Colleen Paeff: Happy National Crayon Day! It’s so nice to have the opportunity to talk to you about The Crayon Man, Natascha, because it happens to be the favorite book of one of my favorite 4-year-olds. I have it at my house and every time she comes over, she wants me to read it aloud.
Natascha Biebow: Wow, that’s so much fun to hear, thank you!
CP: I was listening to your interview on the Nonfiction4Life podcast and I loved hearing you talk about the extensive research you conducted. What were some of the highlights of your research process?
NB: I was very fortunate in that my research took me to some really cool places: I visited the inside of the Crayola crayons factory in Easton, PA, and saw first-hand how the crayons are made today with super-speedy machines; I went to the Smithsonian Museum of American History archives in Washington, DC, to view the Binney & Smith company archives; I connected with Binney’s great-granddaughter and so many helpful librarians and experts, who were incredibly generous in fact-checking my research.
CP: That sounds amazing! Did you learn anything particularly surprising?
NB: I did! Previously published nonfiction books about the invention of Crayola crayons focused on the manufacturing process and how Binney’s wife, Alice, helped to name the crayons, but none of these delved into Binney as a man and what motivated him. In my detective work researching, I uncovered just how much he loved color and was influenced by nature. Because he worked for a factory that made black stuff – printing ink, dye, lamp black – I was instantly hooked on the contrast: all day long, he was surrounded by black, yet he loved color. THAT was why he wanted to create colored crayons!
CP: I’m always hoping to find new tricks for organizing my research. How do you keep information organized as you conduct research?
NB: Ha! I wish I could say I have some amazing system. I know some people use index cards or similar, but the fact is I collate all my references into a folder of printed out articles and notes, etc., and keep an MSWord document with key facts and website links/dates. The best tip is to use EasyBib, which allows you to create a project-based record of all your sources (which is also excellent for when you need to create a correctly-formatted bibliography).
CP: Yes! Thank goodness for EasyBib! You mentioned earlier that you connected with one of Binney’s descendants. What was her reaction to the book?
NB: Crayola kindly put me in touch with Binney’s great-granddaughter, who generously shared her memories and photos. After publication, though, magic happened – Binney’s great-great-granddaughter sent me a fan letter, and she connected me with more relatives. When we met up in person, she shared a precious photo album and stories about other members of the family. Attics were dug into and more photos and artifacts uncovered, including a stunning snap of Alice Binney with her daughters, Dolly and Helen, standing by the 1904 St Louis World’s Fair Crayola display. It’s a rarity, given how few photos were taken then. No smartphones! I really wish we’d have had it in time to include in the book. Now, these family photos and artifacts have been donated to the Smithsonian to be added to their archive, which is fantastic.
CP: That’s incredible! What do you hope young readers take away from this story?
NB: Edwin Binney had a knack for listening and making what people needed. He loved nature and turned to it for inspiration. Binney was also a generous entrepreneur who gave back to his community. His flair for innovation, creativity, persistence, and ability to listen are all attributes that future generations will need to make our world a better place. In this fast-paced world of ours, where kids are so often on devices, I’d love it if the book were to encourage kids to just doodle with crayons or to be inspired to look more closely at nature, ask curious questions and invent something.
CP: Wonderful! I know it will. You’re a writer, but you’re also an experienced editor who has worked on a number of award-winning books. How did you get started in editing?
NB: I studied Developmental Psychology at Smith College and have always loved writing and editing (I edited our high-school newspaper). I wanted to combine my interest in words and young children’s development so after I graduated, I decided I would start with the 6-week Radcliffe Publishing course (now Columbia Publishing course) so I could learn about children’s publishing. Soon after, I moved to London where I had family, and was lucky to land a job as an editorial assistant at a very small, independent publisher. It was the perfect place to get hands-on experience in all the aspects of how a book is made, before moving on to more senior editorial roles.
CP: That sounds like a good place to start. Was it your interest in editing that led you to start coaching writers through your Blue Elephant Storyshaping business?
NB: Yes, after several years in senior commissioning roles in-house at large publishing houses, I decided I wanted to spend less time on managerial and budgeting tasks and get back what I was most passionate about – hands-on editing and storyshaping. So now I coach and mentor authors and illustrators at all levels to help them fine-tune their work pre-submission, doing all the creative thinking and editing that I love; I am also developing a small, independent list as the Editorial Director of Five Quills, which is a huge privilege! I love the collaborative process of the picture book journey. A key part of this is helping creators to tease out the stories they want to tell.
CP: It sounds like you’re getting to do all the things you love! Are there any particular books you’ve edited that we should be on the lookout for?
NB: Always! Five Quills is thrilled to launch some very talented debuts – Paul Morton’s Bug Belly, a hilarious chapter book series about a greedy frog, who is an ingenious inventor; I Am Nefertiti by Annemarie Anang and Natelle Quek, an empowering, joyful picture book that celebrates identity and belonging; and Lottie Loves Nature by bestselling author Jane Clarke and James Brown, an exciting new eco-adventure series for younger readers.
CP: Those sound wonderful! How do you divide your time between writing, editing, and coaching?
NB: My editing business – coaching and mentoring authors and commissioning and editing for Five Quills – is my day job. I feel very fortunate to be doing work I am passionate about and that I enjoy. Alongside this, I try to carve out time each week to at least noodle away at my new writing projects. Sometimes, I am writing when I’m not writing – in my head, on journeys, waiting for my son’s tennis lesson, as I fall asleep at night . . . In the summer when school is out, I earmark time to work on larger writing projects that involve research. I also spend time each month doing virtual school visits. Connecting with young readers is a fun, rewarding aspect of promoting your work and a source of inspiration. And then there is volunteering as Co-Regional Advisor SCBWI British Isles, which is a daily commitment. Some advice I got from Tim Grahl was to plan out your days so that you can be more focused and not distracted by ‘bitty’ tasks. That works well for me. But some days, the list just doesn’t get done, so my motto is to be kind to myself, eat some chocolate (dark), and try again tomorrow.
CP: That’s such good advice. And I think being kind to ourselves (and eating dark chocolate!) is key to doing good work. It sounds like you’ve created a perfect combination of structure and ease. I was very impressed when you received the 2019 Stephen Mooser Member of the Year from the Society of Children’s Book Writers and Illustrators (SCBWI) to recognize your contribution as Regional Advisor since 1998, building the British Isles region into the largest international region of the organization. What an accomplishment! But now I know you also received the MBE (Most Excellent Order of the British Empire), which was presented by HRH Prince Charles himself. That must have been exciting! Tell me about it. How did you get it? What was the ceremony like? How on earth did you decide what to wear?!
NB: Yes, it was all incredibly exciting and also a bit surreal. I am fortunate to work with a very talented and generous team of dedicated volunteers, some of whom decided to nominate me for the MBE. It takes a couple of years for the Queen’s approval. It was a complete surprise and is, of course, a huge honor. I didn’t know who would be presenting the award until the actual day of the investiture at Buckingham Palace. My son scored the day off school and my mom, partner, and uncle were guests. Figuring out what to wear was an interesting challenge – a day jacket and fancy hat are de rigueur, and of course, if you know me, they had to be . . . blue! The ceremony is held in the stunning Ballroom at Buckingham Palace. I met some fascinating people from all kinds of professions and voluntary services, who were also being recognized for honors. The investiture is meticulously choreographed. We were briefed about how to approach the royals: HRH Prince Charles would say a brief word to each of us, pin on our medals, shake hands, and then we should back away – no mean feat if you’re wearing heels. I was so afraid I would trip up or get muddled! Afterward, I signed a copy of THE CRAYON MAN and asked a staff member to pass it on to HRH Prince Charles. Later, I got a thank you note from his office! The MBE is really an award to celebrate with ALL the hard-working volunteers who have contributed to making the British Isles the largest international region of SCBWI.
CP: That sounds so wild! What is one thing you wish more aspiring children’s authors understood about breaking into this business?
NB: I love elephants – they have thick skins (which allow them to keep cool). We authors also need thick skins to keep cool (heads), because this is a business that requires a huge amount of perseverance to weather its ups and downs. Sometimes, it’s incredibly challenging to stay positive and to keep re-imagining your work until an editor says ‘yes’ to your book. Aspiring authors sometimes don’t realize publishing is a slow, long game. Even when you do secure a book deal, the work is just beginning! However, I feel very fortunate to be able to be part of the business of making children’s books, and to be doing something I love – writing!
CP: What’s next for you, Natascha?
NB: I have a number of books out on submission, and am constantly dreaming up new ideas.
I am also writing a young fiction chapter book series, which is a bit of a steep learning curve, but fun.
CP: It sounds like you have lots of good things in store for readers! Thank you so much for taking the time to chat with me.
NB: Thank you for inviting me to celebrate National Crayon Day on GoodReadswithRonna.com!
Natascha Biebow’s favorite crayon color is periwinkle blue because it makes her heart sing. She loves to draw and make stuff, just like the inventor of the Crayola crayons. She lives in London, where she writes, edits, coaches, and mentors children’s book authors and illustrators at Blue Elephant Storyshaping, and is the long-time Regional Advisor of SCBWI British Isles. In 2018, she was awarded an MBE for her services to children’s writers and illustrators. The CRAYON MAN: THE TRUE STORY OF THE INVENTION OF CRAYOLA CRAYONS is the winner of the Irma Black Award for Excellence in Children’s Literature, voted for by children, and an NSTA Best STEM book and JLG Gold Selection. She loves true stories and is currently working on more nonfiction picture books, a chapter book series, and a novel. Find her at www.nataschabiebow.com
CLICK HERE TO BUY THE BOOK
THE CRAYON MAN Book Trailer: www.youtube.com/watch?v=ED2Poiah-Ok
THE CRAYON MAN KidTimeStorytime read-aloud: youtu.be/nFS6Ey75MS0
Free Picture Book Craft Tips: www.blueelephantstoryshaping.com/blogs-craft-tips-for-you/
ABOUT INTERVIEWER COLLEEN PAEFF:
Colleen Paeff received a Bachelor’s Degree in set design for theater from California State University Fullerton, before becoming a bookseller, preschool teacher, and newspaper columnist. (She never did become a set designer!) Eventually, she figured out how to combine books, kids, and writing into one career––as a children’s book author. Her debut picture book, The Great Stink: How Joseph Bazalgette Solved London’s Poop Pollution Problem (illustrated by Nancy Carpenter), won the SCBWI’s 2022 Golden Kite Award for Nonfiction Text for Young Readers and was named a 2022 Robert F. Sibert Informational Fiction Honor Book. Colleen lives in Los Angeles, CA and Brooklyn, NY. Learn more about her at www.colleenpaeff.com or visit her on Instagram and Twitter @ColleenPaeff.