THE INSURANCE INDUSTRY CHARITABLE FOUNDATION,
LAUNCH NEW LITERACY INITIATIVE:
Yesterday I attended a launch event for an exciting new early literacy program, “Every Day is a Reading and Writing Day,” at the spacious Children’s Bureau in Los Angeles. This initiative is a partnership between Sesame Workshop, the nonprofit organization behind Sesame Street, and the Insurance Industry Charitable Foundation (IICF).
Sesame Street’s Walkabout Cookie Monster showed up, stealing both the show and lots of little hearts (yes, and mine, too!). The event featured interactive reading/writing activities for the more than 100 children and parents who attended. There were volunteers from several insurance companies on hand in addition to the caring Children’s Bureau staff, all there to help youngsters make books, color pictures and design bookmarks.
The interest in Every Day is a Reading and Writing Day was evident in the smiling faces filling the room. Dads sat with babies and toddlers on their laps as they tried out interactive computer games, moms encouraged pre-schoolers to participate in preparing the books made from those versatile brown school lunch bags, and volunteers helped explain how everything worked.
This totally free program, both in English and Spanish, targets kids from birth to age five with an emphasis on getting parents to start the conversation at home to get youngsters interested in reading and writing. “Just by taking little incremental steps,” said Alex Ben Morales, L.C.S.W., President & CEO, Children’s Bureau-Southern California, “parents can start their children on the path to becoming well-rounded individuals by the time they begin Kindergarten.”
William E. Ross, CEO of IICF spoke about how important early literacy was in children’s development and stressed the need to read to them every day. The idea to partner with Sesame Workshop arose out of the need for business and community to come together Ross said. Since both organizations believe our children are the future, their commitment to bringing these types of opportunities to those underserved in L.A. and other major U.S. cities is commendable. The initiative first launched in New York on October 11 with Los Angeles being the first regional launch. Chicago and Dallas are next in line.
About Sesame Workshop
Sesame Workshop is the nonprofit educational organization behind Sesame Street, the landmark television program that reaches millions of children every day in more than 150 countries. The Workshop’s mission is to use the educational power of media to help children everywhere reach their highest potential. Delivered through a variety of platforms, Sesame Workshop develops research-based content – including television programs, books, games, mobile apps and community engagement initiatives – that supports early childhood learning, helps prepare children for school, and addresses developmental needs. The Workshop’s programs are tailored to the needs of specific regions and focus on topics that help young children and families develop critical skills for lifelong learning. For more information, visit us at www.sesameworkshop.org.
About the Insurance Industry Charitable Foundation (IICF)
The Insurance Industry Charitable Foundation was established in 1994 and is completely directed and funded by the insurance industry. The foundation helps communities and enriches lives by uniting the collective strengths of the industry to provide grants, volunteer service and leadership. Since its inception in 1994, IICF has contributed more than $20 million in grants to charities and 166,000 volunteer hours to hundreds of community nonprofit organizations. IICF is a registered not-for-profit organization under section 501(c)(3) of the IRS code. Learn more at about the IICF at www.iicf.org.
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