“Happiness is having your own library card.”
– Charles M. Schulz
This fall, a collaborative campaign between Peanuts and the American Library Association introduces Peanuts to a whole new generation of readers throughout school and public libraries.
In September—the American Library Association’s “Library Card Sign-up Month”—Peanuts is teaming up with the ALA to promote reading and literacy. The Peanuts gang will appear on:
- a new Peanuts READ poster
- reward stickers for young readers
- two bookmarks
And for the first time, a Peanuts book—Snoopy Cowabunga— has been added to Andrews McMeel’s “Comics for Kids” program: As part of the READ campaign, AM creates companion reading/teaching guides that help parents, librarians, and educators teach with comics and illustrated novels—a relatively new classroom concept that has been recognized and embraced as an effective teaching tool. Studies have shown that comics can improve educational outcomes for all students and are especially effective in meeting the needs of struggling readers, special needs students, and English-language learners. Comics for Kids from AM strictly adhere to the Common Core Standards.
Snoopy Cowabunga features a collection of Peanuts strips that focus on Snoopy’s adventures and his hilarious interactions with the kids in Charlie Brown’s gang. Watch out for the new animated Peanutsmovie, coming to theaters in 2015!
“My husband, Sparky, was a huge supporter of reading, literacy and libraries,” says Jeannie Schulz, widow of Peanuts creator Charles M. Schulz. “He would be thrilled to know that Snoopy—who is the master of adventure, after all!—is helping introduce children and adults to the greatest adventure: reading.”
To further mark the occasion, Jeannie Schulz has recruited her resident Vine animator Khoa Phan to create a special six-second Peanuts READ video using the Vine app. The video debuted earlier this month on @Snoopy.