Skip to content

Are You The Next Great Children’s Book Author?


box-and-book-lrDid you know that the annual Cheerios New Author Contest launches today! Do you have the ‘write’ stuff?
Are you an ambitious writer eager to pursue your dream of creating a children’s book that will be remembered years from now? If you are, you probably need no encouragement from us, so just click here to enter. The contest (, which is seeking the next great children’s book author, encourages aspiring authors nationwide to submit an original story, in either English or Spanish, for children ages three to eight.

In 2010, mom and small business owner Laurie Isop, of Renton, Wash., was named Grand Prize Winner and received a $5,000 cash prize. Also, beginning in late March, Laurie’s book How Do You Hug a Porcupine? will be featured in more than two million Cheerios boxes nationwide, with hard covers becoming available in July.

Isop offered some tips for raising kids who love books: “Start early, and don’t just read the words. Use as much inflection and drama as possible.” She encourages parents to offer a variety of books so children have lots of options. “Eventually they’ll find a character or subject they connect with, and voila! They’re hooked on reading!” She also says, “Don’t be afraid to conjure up your own books. When my youngest was four his preschool class got to visit a working construction site. That evening I wrote a little story on my computer. It was all of ten pages and had clip-art for illustrations. It was called Erik Visits the Construction Site. I used his name on every page and he just loved it; he begged me to read it to him again and again.”

Share this:

Breakfast & Books

Journeys to outer space, talking animals, enchanted castles – the world of reading has no limits. Books can offer a child imaginary and thought-provoking experiences unlike any other.


Collect all five titles.

This fall, Cheerios is inviting families to start the day with a nutritious breakfast and a new book. As part of its ongoing commitment to help families connect by fostering a shared love of reading, Cheerios is providing more than six million children’s books, free inside Cheerios boxes, through its Spoonfuls of Stories® program. This year’s in-pack offerings are appropriate for children ages three to eight and written in both English and Spanish.


Recently, Cheerios fielded a survey to examine the role reading plays in family life. Some key findings include:

· Although two-thirds (67%) of moms said they read to their children at least once a day and eight in ten moms (81%) started reading to their child before their first birthday, a quarter (26%) said they only read together a few times a week.

· Nearly two-thirds (61%) of moms said “busy schedules” prevent them from spending more time reading with their kids. Cheerios hopes that the simple act of putting books in boxes encourages families to read more – even if it means squeezing in a story at the breakfast table.

Share this:
Back To Top