Daryl Bernstein wrote the original edition of Better Than a Lemonade Stand: Small Business Ideas for Kids ($16.99, Aladdin/Atheneum Books, Ages 9 and up) when he was only 15 years old. Since then, he has polished his book, updated the information and added more detail. Most of us are now familiar with the story of Alexandra Scott, who at the age of 4, started a lemonade stand to raise money for cancer that is now a multi-million dollar charity known as Alex’s Lemonade Stand. Her story is heartwarming and inspiring.
With the today’s technology, the opportunities for kids to start businesses are seemingly endless. Better Than a Lemonade Stand lists 56 small business ideas. Going over the list, I can sense that some of the ideas are better for older kids than younger ones, such as a new product assembler or a store window painter, someone who paints ads, holiday greetings and such on store windows. It doesn’t seem likely that a store owner would hire a 9-year-old to do those jobs. In any event, the wholesome list of business ideas is wonderfully broad, and at least one is sure to inspire your child and tap into his or her talents.
Each business idea comes with an explanation of duties, time needed to do the job, what to charge, how to advertise and also lists some hints about how to most efficiently do the work. At the beginning of the book, Bernstein also touches upon cautions that young business owners must take, a list of lessons for entrepreneurs and tips on starting and running a business, such as choosing a name, buying supplies, billing and more. I thoroughly enjoyed the inspirational stories from kids who started their own businesses. There are additional resources listed in the back of the book as well.
What I like about Better Than a Lemonade Stand is that it really gets kids thinking about what it takes to make a living, and more importantly, how hard their parents have to work to pay for housing, food, cars and their education. The most successful people I’ve ever met are the ones who were self-motivated as children, resourceful and hard-working. Today, many of us parents want our kids to have the best, so we don’t always make them work for what they want. I think there’s a nice balance between receiving gifts and earning money to buy these things for one’s self. Clearly children who are willing to work for what they want seem to appreciate what they have even more. By starting their own ventures, they will also learn to think creatively, build their confidence and ultimately hone their math skills. How wonderful is that?
Debbie Glade reviewed today’s book and appreciates that her daughter Rachel works during summers when not at university.