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Breakfast & Books

Journeys to outer space, talking animals, enchanted castles – the world of reading has no limits. Books can offer a child imaginary and thought-provoking experiences unlike any other.


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This fall, Cheerios is inviting families to start the day with a nutritious breakfast and a new book. As part of its ongoing commitment to help families connect by fostering a shared love of reading, Cheerios is providing more than six million children’s books, free inside Cheerios boxes, through its Spoonfuls of Stories® program. This year’s in-pack offerings are appropriate for children ages three to eight and written in both English and Spanish.


Recently, Cheerios fielded a survey to examine the role reading plays in family life. Some key findings include:

· Although two-thirds (67%) of moms said they read to their children at least once a day and eight in ten moms (81%) started reading to their child before their first birthday, a quarter (26%) said they only read together a few times a week.

· Nearly two-thirds (61%) of moms said “busy schedules” prevent them from spending more time reading with their kids. Cheerios hopes that the simple act of putting books in boxes encourages families to read more – even if it means squeezing in a story at the breakfast table.

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